Session 1: Everyone is in Sales ~ Leveraging Operations for Occupancy Growth ~ This session discusses the most impactful areas an operations team can and should mobilize to impact sales results because of changing consumer behaviors and habits. Includes review of case studies, specific ways community staff, together with sales, can improve a community’s move-in rate, and verifiable performance metrics directors can utilize for the maximum census. (recorded 9/24/21 with Session 2 described below) 

Session 2: Build an Inclusive Brand that Represents All Voices ~ The diversity of our population is growing, and an urgency in creating marketing campaigns and branding initiatives focused on inclusion is evident. This session offers a journey through 42 types of marketing that demonstrate a full-circle approach to building an inclusive brand. 

Session 3: Facilitated Marketing Roundtable ~ Members share their stories, their challenges from the past year, best new practices, and more. (recorded 10/1/21 with Session 4 described below)

Session 4: Feel the Value, Forget the Fuss: How to Make Social Media Work for Your Organization ~ Managing social media channels is a priority for your community. Scalable strategies deliver value and include these tips, tricks, and hacks to utilize immediately to improve an organization’s digital health (Recorded 10/1/21)