PLEASE NOTE: If you are a LeadingAge Virginia member, you MUST log-in before registering to receive the discounted member rate. Please be sure to use your existing log-in information. If you're unsure of what that is, contact Paula at LeadingAge Virginia at (804) 925-2665 for a link to set/reset your password. PLEASE do not create a duplicate member record when registering. If you do not log-in first OR create an additional record for yourself, it will not be linked to your membership account.  You will be charged the nonmember rate and will not be refunded the difference.

CANCELLATION POLICY: Cancellations received in writing by seven days before the start of the event will receive a credit, less a $25 administrative fee, toward a future LeadingAge Virginia event, excluding the Annual Conferences or Leadership Retreats. Cancellations received after seven days before the event will be considered a no show and no credit will be issued. Substitutions are encouraged. Any credits will expire one year after the date of the event.

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The session will build upon results and recommendations from the national survey as well as timely strategic marketing and sales techniques. 

Learning Objectives:

1. Using the results from the National Survey, learn how to identify the most important and compelling marketing and sales issues at your community.
2. Learn how to ask the ‘right’ questions at the ‘right’ time with prospective residents?
3. Learn how to identify ‘needs’ of prospective results.
4. Learn techniques and best practices to best relate to prospective residents.